Breitling wanted to conduct online contests. These contests were actually pincode campaigns designed to add customers to opt-in email subscriptions lists so Breitling can periodically blast these lists with timely marketing emails. Physical postcards with unique pincodes were sent to select Breitling customers with instructions on how to use the microsite to enter the contests.
The Breitling contest sign-up microsite was written using standard PHP. MySQL was also used to take information entered from the site to a database that kept track of what pincodes were used. At the end of the contest period, a randomly selected row from that database was deemed the winner of the contest.
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